Developed as a comprehensive design challenge for a design role, this holiday campaign concept promotes the "Last Sale of the Year" across multiple platforms. The project demonstrates the ability to maintain brand consistency while adapting layouts for various physical and digital formats, including street billboards, city light boards, and social media assets. The creative strategy pairs a vibrant pink and orange color palette with festive elements like branded ribbons and ornaments to create a high-energy visual system that drives the "25% Off" call to action.
