This custom illustration and branding project establishes a cohesive visual identity for a unique comic book. The design system relies on a deep purple and neon color palette to mimic the bioluminescent environment of the main characters, a jellyfish mermaid hybrid and a spotted ray. The project scope includes the editorial design of the comic book cover itself, a prototype website interface featuring character bios and a shop, and detailed product packaging for "Toxin," a fictional energy drink brand. The packaging design features flavors like "Grape Glow" and "Bioluminescent Blueberry," complete with nutritional facts listing ingredients like "50% Glow Juice" and "Bioluminescent Plankton" to fit the story's universe.
